Design system 2020
Role: concepting, design, production, animation, development
The EasyPost Design System is an adaptable, maintainable, and content-agnostic framework built to support a cohesive, high-quality shipping experience across all devices and platforms. Crafted with cross-disciplinary collaboration in mind, the system ensures consistency, scalability, and approachability for developers and designers alike, embodying EasyPost’s commitment to reliability, efficiency, and user-centered design.
Core Principles
- Consistency: Standardized styles create a unified experience, aligning with EasyPost’s brand.
- Efficiency: Streamlined workflows help users maximize productivity with minimal disruptions.
- Scalability: Modular components allow adaptability for diverse use cases and future growth.
- Accessibility: Inclusive standards ensure usability for all, including color contrast and screen reader support.
- Cross-Disciplinary Collaboration: Shared documentation fosters high-quality results across teams.
- Content-Agnostic Flexibility: Adaptable structures support varied content needs and layouts.
Foundations
- Color Palette: Balanced blues and neutrals reinforce clarity, with accents for actions.
- Typography: Modern fonts support readability with intuitive hierarchies.
- Spacing & Layout: Generous spacing enables open, approachable design across screens.
Components
- Buttons: Contextual button styles handle regular updates without visual disruption.
- Forms & Inputs: Flexible, content-agnostic inputs with customizable validation.
- Icons & Illustrations: User-friendly icons that adapt to evolving needs.
- Notifications: Tiered alerts for contextual information and support.
- Navigation: Consistent patterns enable intuitive movement through workflows.
Interaction Patterns
- Responsive Design: Consistent, efficient experience on all devices.
- Data Visualization: Clear visuals support immediate understanding of insights.
- Error Handling: Action-oriented messages that support efficient problem-solving.
Branding & Voice
Reflecting EasyPost’s mission, the brand voice is clear, helpful, and solution-focused, guiding users with approachable and contextual microcopy.