Consumer Experiences Messaging Window Competitive Analysis
1 UX Researcher
Reasearch users, seo, competitors
Grow existing methods
Design new versions
Sudden concept changes
3 new designs/concepts were tested against the marketing pages and existing pages. The current pages always did the worst, followed by marketing pages. The 3 additional concepts were:
New concepts where flushed out to the page will need to produce to see how moving between them and overall flow would feel. There was no test, only multiple internal presentations to the Product team and Marketing team(at that time). After discussions and reviews we went on continuing to iterate the illustration/graphic one but wanting to add more of a people connection to humanize a bit since that performed well in the tests.
We continued to flush out graphic style with the people elements and different colors per requests from stakeholders. We tested info hierarchy, design satisfaction and overall fav. 4 colors: Green per stakeholder 1, Blue per stakeholder 3, Fire and purplish per stakeholder others. Fire and purple went at it, came super close and purple won out by a smidge as the safer result for our brand.
A story best left for an in-person conversation 😉